15 Surefire Ways to Increase Facebook Reach Organically

Are you tired of the dwindling organic Facebook reach?

If yes, how can you maximize your presence?

Immersing into the most effective strategies to ensure your posts gain visibility in 2023 and beyond, we address the challenge to increase Facebook reach organically. This topic has stirred significant debate and frustration within the social media marketing world.

As mentioned by famous influencer Neil Patel –

“Social media referrals have stagnated at around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers.“

While the obvious solution seems to involve investing more time and money into paid Facebook ads, there are enough reasons to believe that the same could be achieved organically saving you money.

In the world of paid promotions, it’s effortless to lose your way. That’s precisely where free Social Media tools step in. They not only save you money but also guarantee significant results for your efforts. to read more about them click here.

By understanding and adapting to the algorithm, it’s possible to reach a vast audience and transform Facebook into a potent platform for distributing your organic content.

So what are the ways to increase Facebook reach organically? lets go ahead and understand them.

But First – what is Facebook reach?

Facebook reach refers to the number of unique users who have seen a specific post on Facebook. It indicates how many people have come across a particular update, photo, video, or any content you share on your Facebook page.

This number includes both people who have seen the post directly on your page and those who have seen it because someone shared, liked, or commented on it. Essentially, it measures how far your content has traveled and how many eyes it has reached on the platform.

There are two major categories of Facebook reach:

1. Page Reach: This measures how many unique users looked at any content related to your Facebook Page within a specific time frame.
2. Post Reach: This is the number of unique users who saw a particular post you made on your Facebook Page.

Within post reach, there are two main categories:

Organic Reach: It counts the number of people who saw a post that wasn’t boosted with ad money. In other words, these are the users who saw your post naturally without any paid promotion.

Paid Reach: This refers to the number of people who saw a post because you paid to promote it. These posts are boosted with advertising money to reach a wider audience.

Understanding these types of reach helps businesses and individuals analyze how their content is performing and who their audience is on Facebook.

Tips to increase Facebook reach organically

Focus on Engagement First: Encourage interactions between users. Pose questions, discuss trending topics, go live, run polls, and create content that evokes emotions. Meaningful conversations in the comments section boost engagement and, consequently to increase Facebook reach organically.

Avoid Engagement Bait: Stay away from posts that beg for likes, shares, or comments (engagement bait). Facebook penalizes such tactics. Instead, focus on creating content that genuinely captivates your audience and encourages them to engage naturally.

Evoke Emotions: Create content that elicits emotions such as curiosity, astonishment, or joy. Posts that inspire strong reactions are more likely to be shared, leading to increased organic reach.

Start a Contest: Organize contests related to your brand, like caption competitions or photo contests. Encourage users to participate and comment, boosting engagement. Ensure the prize is relevant to your brand to attract genuine participants.

Repurpose Evergreen Content: Reuse high-quality content that performed well in the past. Repurposing allows you to learn from past successes or failures and improve your social media strategy. Focus on content with a longer shelf life, like guides and infographics.

Get Verified on Facebook: Seek verification for your Facebook Page. A verified badge signifies authenticity and trust, distinguishing your page from unofficial ones. Verified pages rank higher in searches, increasing your visibility and organic reach.

Ask Followers to Turn on Notifications: Encourage followers to turn on notifications for your page. This ensures they see all your posts, bypassing the algorithm’s filtering. Specify how to enable notifications in your posts to increase visibility.

Get Your Team Engaged: Motivate your colleagues to engage with your content. Employees sharing, commenting, or liking your posts that could increase Facebook reach organically. Share important posts within your company channels, offer incentives, and brief new employees about your social media presence.

Mix up Your Post Formats: Experiment with various post types on Facebook, such as images, videos, text, and newer formats like 360 videos or Stories. Trying different formats keeps your content fresh and engaging for your audience.

Go Live and Be Authentic: Create live video content and Stories to build a genuine sense of community. Live videos allow real-time interactions, encouraging people to engage and comment, leading to more meaningful connections and hence increase Facebook reach organically.

Use Eye-Catching Visuals: Visual content is crucial. Posts with appealing images or videos receive more engagement. Even using a smartphone can create compelling visuals. Ensure good audio, lighting, and focus for better reach.

Find Your Best Time to Post: Post when your audience is most active. Analyze Facebook insights to identify peak days and times for your followers. Posting just before these peak hours ensures your content is among the first things users see when they open Facebook.

Experiment with Posting Tempo: Test different posting frequencies to find what works best for your audience. Your organic reach depends on how quickly and enthusiastically your followers engage. Experiment and adjust your posting schedule based on the results.

Optimize Your Link Posts: Ensure your link posts lead to fast-loading, high-quality pages. Avoid clickbait headlines and low-quality content. Facebook prioritizes link posts that offer good user experiences, leading to higher placement in users’ News Feeds.

Try User-Generated Content: Encourage users to create content related to your brand. This content is more trusted and engaging for others. Ask for reviews, start branded hashtags, or run UGC contests. User-generated content fosters community engagement and expands your organic reach.

Conclusion

To Increase your Facebook reach organically is not an impossible feat. By optimizing your profile, creating engaging content, utilizing Facebook features effectively, and staying consistent, you can expand your reach without resorting to paid methods.